Maybe you don’t need video marketing. Maybe you’re doing okay without it. You are getting by. Is that why you created your business or cause though? To just get by?
If you want to truly thrive you need to feed, nurture and cultivate your audience. A plant needs soil to grow, our bodies need food and your audience needs story. You can get by without it, but your business will never get to where you want it to be, without that investment. Your audience needs a clearly defined story to guide them, to help them be champions and disciples of your brand. Story is the difference between a household name and just another commodity.